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On DemandWriting for the Market in Early Modern England$
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David Baker

Print publication date: 2009

Print ISBN-13: 9780804738569

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804738569.001.0001

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William Shakespeare's ‘Troilus and Cressida’: Credit Risks

William Shakespeare's ‘Troilus and Cressida’: Credit Risks

(p.62) Chapter Three William Shakespeare's ‘Troilus and Cressida’: Credit Risks
On Demand
Stanford University Press

This chapter analyzes the economic implications of William Shakespeare's Troilus and Cressida (1609). Between the early 1600s and the late 1800s, there were no notable productions of Troilus and Cressida, indicating that it was a marketing failure. Whatever response the play got in the early seventeenth century, it seems to have deviated from the commercial purposes its producers had for it. Understanding the economics of Troilus seriously means not only asking supply-side questions about the choices that its producers made, but demand-side questions about the choices that its consumers made, since it was their decisions which finally decided the play's fate in the theatrical marketplace. The chapter asks what they found so off-putting about it.

Keywords:   plays, economic implications, economic fate, supply, demand, consumers

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