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Plastic Money: Constructing Markets for Credit Cards in Eight Postcommunist Countries

Alya Guseva and Akos Rona-Tas

Abstract

This book draws on original fieldwork to provide a comparative analysis of emerging credit card markets in eight countries--the Czech Republic, Hungary, Poland, Bulgaria, Russia, Ukraine, China and Vietnam. The problem of market emergence is posed as analytically distinct from market functioning. Card markets are viewed as being actively constructed, rather than emerging spontaneously and following the US blueprint. The process of market construction involves solving a set of puzzles related to the credit card as a product that is both a means of payment and an instrument of credit. These puzz ... More

Keywords: credit cards, postcommunist transitions, globalization, generative causes, two-sided markets, standardization, information asymmetry, information sharing

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780804768573
Published to Stanford Scholarship Online: September 2014 DOI:10.11126/stanford/9780804768573.001.0001

Authors

Affiliations are at time of print publication.

Alya Guseva, author

Akos Rona-Tas, author