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From Social Movement to Moral Market
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From Social Movement to Moral Market: How the Circuit Riders Sparked an IT Revolution and Created a Technology Market

Paul-Brian McInerney


What happens when social movement ideals meet market principles? Based on a three-year ethnography of a technology movement, this book shows how social movements make and shape markets. To illustrate how movements shape markets this book tells the story of the “Circuit Riders,” a group of social justice activists dedicated to sparking a technology revolution among grassroots and nonprofit organizations. The movement enrolled and mobilized many activists, growing 10,000 strong in just a few years. But market forces soon derailed the revolution. With the support of multinational corporations, a ... More

Keywords: markets, technology, social movements, nonprofit organizations, institutions, social enterprise

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780804785129
Published to Stanford Scholarship Online: May 2014 DOI:10.11126/stanford/9780804785129.001.0001


Affiliations are at time of print publication.

Paul-Brian McInerney, author