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Organizing OrganicConflict and Compromise in an Emerging Market$
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Michael A. Haedicke

Print publication date: 2016

Print ISBN-13: 9780804795906

Published to Stanford Scholarship Online: January 2017

DOI: 10.11126/stanford/9780804795906.001.0001

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Visions of Transformation and Growth

Visions of Transformation and Growth

Institutional Logics and Social Processes in the Organic Sector

(p.1) Introduction Visions of Transformation and Growth
Organizing Organic

Michael A. Haedicke

Stanford University Press

This chapter introduces the transformative and expansionary logics that exist in the organic sector, using both illustrative vignettes and formal exposition, and explains the book’s twin goals of (1) understanding the development of these logics during the sector’s history and (2) examining the relationship between these logics and the activities of sector participants. It locates this project in the context of scholarship about institutional logics and discusses the book’s relationship to other literature about organic farming and the organic movement. It also explains how the concepts of interpretive framing and organizational/institutional work provide insight into links between contradictory logics and social processes of conflict and compromise. Finally, the chapter provides a summary of key arguments and a plan of the book as a whole.

Keywords:   organic foods, organic farming, institutional logics, framing, organization, institutional work, conflict, compromise

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