Jump to ContentJump to Main Navigation
Organizing OrganicConflict and Compromise in an Emerging Market$
Users without a subscription are not able to see the full content.

Michael A. Haedicke

Print publication date: 2016

Print ISBN-13: 9780804795906

Published to Stanford Scholarship Online: January 2017

DOI: 10.11126/stanford/9780804795906.001.0001

Show Summary Details
Page of

PRINTED FROM STANFORD SCHOLARSHIP ONLINE (www.stanford.universitypressscholarship.com). (c) Copyright Stanford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in SSO for personal use (for details see http://www.stanford.universitypressscholarship.com/page/privacy-policy).date: 18 June 2018

Breaking Ground for a New Agriculture

Breaking Ground for a New Agriculture

Transformation and Expansion during the Organic Sector’s Early Years

(p.25) Chapter 1 Breaking Ground for a New Agriculture
Organizing Organic

Michael A. Haedicke

Stanford University Press

This chapter examines the origins of the transformative and expansionary logics in the organic sector and makes the argument that ideas and practices related to both market expansion and sociocultural change were present during the sector’s early years. It discusses a number of cultural influences that shaped organic farming between approximately 1945 and 1975, including advocacy for alternative agriculture and natural foods, the 1960s counterculture and ecology movements, and mainstream understandings of efficient market organization. The chapter also contends that widespread conflict did not occur, despite the existence of divergent cultural understandings, for two reasons: (1) the organic sector’s decentralized character and (2) the tendency of advocates to downplay tensions between the divergent understandings. These arguments are supported by examinations of farmers’ groups and retailing arrangements and by analysis of the work of the organic advocate J. I. Rodale and other writers in the magazine Organic Gardening and Farming.

Keywords:   organic farming, J. I. Rodale, counterculture, alternative agriculture, natural foods, farmers’ groups, organic certification

Stanford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.