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Ross, S., & Szymanski, S. (2008-08-19). Fans of the World, Unite!: A (Capitalist) Manifesto for Sports Consumers. : Stanford University Press. Retrieved 19 Sep. 2019, from https://stanford.universitypressscholarship.com/view/10.11126/stanford/9780804756686.001.0001/upso-9780804756686.