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Khaire, M. (2017-06-20). Pioneer Entrepreneurs: Creating Markets and Changing Minds. In Culture and Commerce: The Value of Entrepreneurship in Creative Industries. : Stanford University Press. Retrieved 28 Jan. 2021, from https://stanford.universitypressscholarship.com/view/10.11126/stanford/9780804792219.001.0001/upso-9780804792219-chapter-002.

Khaire, Mukti. "Pioneer Entrepreneurs: Creating Markets and Changing Minds." Culture and Commerce: The Value of Entrepreneurship in Creative Industries. : Stanford University Press,  January 18, 2018. Stanford Scholarship Online. Date Accessed 28 Jan. 2021 <https://stanford.universitypressscholarship.com/view/10.11126/stanford/9780804792219.001.0001/upso-9780804792219-chapter-002>.

Khaire, Mukti. "Pioneer Entrepreneurs: Creating Markets and Changing Minds." In Culture and Commerce: The Value of Entrepreneurship in Creative Industries. Stanford University Press, 2017. Stanford Scholarship Online, 2018. doi: 10.11126/stanford/9780804792219.003.0002.

Khaire M. Pioneer Entrepreneurs: Creating Markets and Changing Minds. In: Culture and Commerce: The Value of Entrepreneurship in Creative Industries. Stanford University Press; 2017. https://stanford.universitypressscholarship.com/view/10.11126/stanford/9780804792219.001.0001/upso-9780804792219-chapter-002. Accessed January 28, 2021.