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On Demand – Writing for the Market in Early Modern England - Stanford Scholarship Online
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On Demand: Writing for the Market in Early Modern England

David Baker


In early modern England, while moralists railed against the theater as wasteful and depraved, and inflation whittled away at the value of wages, people attended the theater in droves. This book draws on recent economic history and theory to account for this puzzling consumer behavior. The author shows that during this period, demand itself, with its massed acquisitive energies, transformed the English economy. Over the long sixteenth century, consumption burgeoned, though justifications for it lagged behind. People were in a curious predicament: they practiced consumption on a mass scale but h ... More

Keywords: early modern England, moralists, theater, value of wages, inflation, consumer behavior, English economy, long sixteenth century, consumption, literary marketplace

Bibliographic Information

Print publication date: 2009 Print ISBN-13: 9780804738569
Published to Stanford Scholarship Online: June 2013 DOI:10.11126/stanford/9780804738569.001.0001


Affiliations are at time of print publication.

David Baker, author