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Fans of the World, Unite!A (Capitalist) Manifesto for Sports Consumers$
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Stephen F. Ross and Stefan Szymanski

Print publication date: 2008

Print ISBN-13: 9780804756686

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804756686.001.0001

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How Sports Fans Are Exploited

How Sports Fans Are Exploited

(p.1) 1 How Sports Fans Are Exploited
Fans of the World, Unite!
Stanford University Press

This chapter focuses on several ways that consumers (i.e. sports fans) are hurt by the lack of an independent competition organizer and the presence of a clear-cut conflict between the interests of certain owners and those of the league. The chapter discusses a number of problems that sports fans are forced to tolerate. It then describes the monopoly power that the owners use to exploit consumers, which often leads to inefficient results. The chapter also includes a discussion on two important features of North American sports leagues.

Keywords:   sports fans, monopoly power, consumers, sports leagues

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