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Fans of the World, Unite! – A (Capitalist) Manifesto for Sports Consumers - Stanford Scholarship Online
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Fans of the World, Unite!: A (Capitalist) Manifesto for Sports Consumers

Stephen F. Ross and Stefan Szymanski


This book is a clarion call to sports fans. It proposes a significant restructuring of sports leagues. The book sets out a rational program for a revolution that will serve the best interests of the fans and of the sport itself. But the book is not Marxist: it shows how a revolution in the organization of sports might even benefit the owners. By harnessing the power of markets, sports leagues can be made both more responsive to the needs of the fans, and more efficient. Many years were spent before this bok was written evaluating the ways in which leagues work across the globe. Drawing on an e ... More

Keywords: sports fans, greed, incompetence, team owners, restructuring, sports leagues, revolution, NASCAR, markets, major reforms

Bibliographic Information

Print publication date: 2008 Print ISBN-13: 9780804756686
Published to Stanford Scholarship Online: June 2013 DOI:10.11126/stanford/9780804756686.001.0001


Affiliations are at time of print publication.

Stephen F. Ross, author

Stefan Szymanski, author