Introduction: On Eisenhower and Discourse
Introduction: On Eisenhower and Discourse
The basic premises of “apocalypse management” are simple: The United States faces enemies who wish to, and very well may, destroy the nation and its way of life. This book reports the story of how President Dwight Eisenhower and his administration developed a new linguistic paradigm, how it deeply affected their policymaking process, and how it came to prevail American public discourse in the 1950s. It specifically presents the history of Eisenhower and apocalypse management from 1953 to 1955 in detail, when the pattern emerged, was essayed in the crucible of foreign policy formation, and was crowed as the dominant mode of discourse in American political life. Some salient examples of how the paradigm was used in foreign affairs between 1956 and 1960 are also investigated. It is noted that most of American leaders and foreign policy elite of both political parties continued to be devoted to the apocalypse-management paradigm.
Keywords: apocalypse management, United States, Dwight Eisenhower, policymaking, American public discourse, foreign policy, linguistic paradigm
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