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Apocalypse ManagementEisenhower and the Discourse of National Insecurity$
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Ira Chernus

Print publication date: 2008

Print ISBN-13: 9780804758079

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804758079.001.0001

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The Spirit of Geneva

The Spirit of Geneva

(p.146) Chapter 9 The Spirit of Geneva
Apocalypse Management
Stanford University Press

This chapter describes the symbolic meanings of the Geneva summit. It is observed that the summit had created only one tangible outcome: a commitment to keep on talking. The U.S. media implored that the cold war still had to be waged with unabated fervor in spite of the new “spirit of Geneva.” The press reports made static balance the substance of “the spirit of Geneva.” President Dwight Eisenhower had his highest popularity rating ever in the Geneva summit. The triumph of apocalypse management may be due to the power of the news media. In addition, apocalypse management was appealing due to its innovative change and familiar continuity in public discourse. Furthermore, the public language of Eisenhower mixed reassuring words of optimism with words of anxiety.

Keywords:   Geneva summit, U.S. media, cold war, spirit of Geneva, Dwight Eisenhower, apocalypse management, news media, public language

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