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Apocalypse ManagementEisenhower and the Discourse of National Insecurity$
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Ira Chernus

Print publication date: 2008

Print ISBN-13: 9780804758079

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804758079.001.0001

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The New Look and “Atoms for Peace”

The New Look and “Atoms for Peace”

(p.59) Chapter 4 The New Look and “Atoms for Peace”
Apocalypse Management
Stanford University Press

This chapter concentrates on one great speech, “Atoms for Peace.” The so-called New Look in the U.S. approach to the world was determined by new economic, political, geopolitical, and military realities, and was also the strategy and discourse of apocalypse management. Its policies would preserve the discourse of national insecurity, and its most conspicuous characteristic was nuclearization of military policy. To attain its strategic goals, the New Look depended on its linguistic promise of “massive retaliation.” It is noted that the administration of President Dwight Eisenhower was gearing up to its most famous image of cooperation—“Atoms for Peace”—while the New Look was being developed. The speech, which was born from the unforeseen conjunction of the New Look and Operation Candor, had to aim at evoking greater cold war fear at home while keeping that fear at a controlled level because it had came out of Operation Candor.

Keywords:   Atoms for Peace, New Look, apocalypse management, national insecurity, nuclearization, military policy, massive retaliation, Operation Candor, cold war

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