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Culture and Management in the Americas$
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Alfredo Behrens

Print publication date: 2009

Print ISBN-13: 9780804760140

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804760140.001.0001

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Literary Portrait of a Culture: Brazil

Literary Portrait of a Culture: Brazil

(p.238) Chapter 14 Literary Portrait of a Culture: Brazil
Culture and Management in the Americas
Stanford University Press

Although Brazil has no sole literary icon like Argentina's Martin Fierro, many literary characters have shaped Brazilians' self-images. These literary characters were produced at a time when the country, after abolition, was reasserting the value of work. In addition, considerable effort has been devoted to the issue of Brazilian national character, and Brazilian literature offers significant clues to national traits. This chapter reflects on what sets Brazilians apart in so many ways and their implications for management. It argues that their uniqueness shapes the way Brazilians practice engagement, trust others and respond to incentives aimed at individuals, work in teams, and respond to different leadership styles. The chapter examines some of these issues within the scope of a literary approach to Brazilian temperament and the ways it can be appraised by means of characters of novels that have been widely accepted by Brazilians. It concludes by applying the literary evidence of Brazilian character traits.

Keywords:   Brazil, literary characters, national character, character traits, literature, management, leadership, temperament, novels

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