Jump to ContentJump to Main Navigation
Culture and Management in the Americas$
Users without a subscription are not able to see the full content.

Alfredo Behrens

Print publication date: 2009

Print ISBN-13: 9780804760140

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804760140.001.0001

Show Summary Details
Page of

PRINTED FROM STANFORD SCHOLARSHIP ONLINE (www.stanford.universitypressscholarship.com). (c) Copyright Stanford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in SSO for personal use.date: 27 May 2022

The Davos Man or the Gaucho?

The Davos Man or the Gaucho?

(p.11) Chapter 1 The Davos Man or the Gaucho?
Culture and Management in the Americas
Stanford University Press

Contrary to what the Davos Man preaches, modernization does not necessarily mean adopting the Davos culture. Rather, modernization more often than not means a return to indigenous values, as in Bolivia's Evo Morales, or the popular appeal of Peru's Ollanta Humala. The Davos Man is merely a slim developmental option, and not necessarily the one with the greatest chance of success in Latin America. At the outset of the millennium, there has been a backlash against globalization in Latin America such as Brazil, Argentina, Bolivia, Panama, Ecuador, Venezuela, and Uruguay. This chapter discusses the impact of culture on development in Latin America, along with stereotypes, national identity, some traits of the Iberian culture that are generally frowned upon by the Davos Men, and business management and development in Iberian America.

Keywords:   Latin America, culture, business management, Davos Man, globalization, Iberian America, national identity, stereotypes, modernization, development

Stanford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.