The Davos Man or the Gaucho?
The Davos Man or the Gaucho?
Contrary to what the Davos Man preaches, modernization does not necessarily mean adopting the Davos culture. Rather, modernization more often than not means a return to indigenous values, as in Bolivia's Evo Morales, or the popular appeal of Peru's Ollanta Humala. The Davos Man is merely a slim developmental option, and not necessarily the one with the greatest chance of success in Latin America. At the outset of the millennium, there has been a backlash against globalization in Latin America such as Brazil, Argentina, Bolivia, Panama, Ecuador, Venezuela, and Uruguay. This chapter discusses the impact of culture on development in Latin America, along with stereotypes, national identity, some traits of the Iberian culture that are generally frowned upon by the Davos Men, and business management and development in Iberian America.
Keywords: Latin America, culture, business management, Davos Man, globalization, Iberian America, national identity, stereotypes, modernization, development
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