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Culture and Management in the Americas - Stanford Scholarship Online
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Culture and Management in the Americas

Alfredo Behrens


Latin Americans are culturally different from North Americans in ways that so far have been inaccurately portrayed in the management literature. This book argues that these differences merit a substantial overhaul of management theory and practice to make the best of the significantly untapped Latin American potential for creativity, innovation, and teamwork. This applies in organizations with North American ownership and management, whether they are based in the U.S. or Latin America. The book explains why the use of traditional North American research methods to capture cultural traits in th ... More

Keywords: Latin America, North America, management, innovation, creativity, leadership, Martin Fierro, Macunaima, Captain Ahab

Bibliographic Information

Print publication date: 2009 Print ISBN-13: 9780804760140
Published to Stanford Scholarship Online: June 2013 DOI:10.11126/stanford/9780804760140.001.0001


Affiliations are at time of print publication.

Alfredo Behrens, author