Introduction
Introduction
The Introduction provides an overview of the book’s action model. Actors engage in specific social processes to mobilize networks and knowledge to drive both organizational innovation and growth, and many other efforts to get new things done. Innovation takes both more-routine and nonroutine forms, and a particular form of nonroutine action, the creative project, is emphasized as an undertheorized source of innovation in the modern world. Innovation, at the individual level, has four key explanatory variables: (1) brokerage network structure; (2) brokerage process—the action by which a strategic actor leverages his or her network; (3) the strategic actor’s stock of knowledge, whether rooted in experience or education; and (4) the strategic actor’s knowledge articulation skill with which he or she communicates that knowledge for the purposes of engaging or enlisting others. The BKAP model (Brokerage, Knowledge Articulation, Projects) is introduced.
Keywords: innovation, social networks, brokerage, brokerage process, knowledge, knowledge articulation, creative projects, social skill
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