“Race Doesn't Matter”
“Race Doesn't Matter”
Manic Glimpses of a Postracial Future
This chapter takes a look at the 2008 Democratic primary and the importance of race during the campaign's early stages. This reveals powerful cultural conventions that help guide people's perceptions of “racial.” The discussion then turns from remarks and narratives—two cultural forms that are widely recognized as starting the “racial”—to arguments. Also, this chapter presents three different narratives of events that occurred on January 2008 which are connected to the concept of the “race card.” Finally, the chapter discusses the Bradley effect, which comes into play in the third narrative.
Keywords: race, cultural conventions, racial, arguments, race card, Bradley effect, 2008 Democratic primary
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