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What Can You Say?America's National Conversation on Race$
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John Hartigan Jr.

Print publication date: 2010

Print ISBN-13: 9780804763363

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804763363.001.0001

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“Race Doesn't Matter”

“Race Doesn't Matter”

Manic Glimpses of a Postracial Future

(p.91) 4 “Race Doesn't Matter”
What Can You Say?
Stanford University Press

This chapter takes a look at the 2008 Democratic primary and the importance of race during the campaign's early stages. This reveals powerful cultural conventions that help guide people's perceptions of “racial.” The discussion then turns from remarks and narratives—two cultural forms that are widely recognized as starting the “racial”—to arguments. Also, this chapter presents three different narratives of events that occurred on January 2008 which are connected to the concept of the “race card.” Finally, the chapter discusses the Bradley effect, which comes into play in the third narrative.

Keywords:   race, cultural conventions, racial, arguments, race card, Bradley effect, 2008 Democratic primary

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