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Plastic MoneyConstructing Markets for Credit Cards in Eight Postcommunist Countries$
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Alya Guseva and Akos Rona-Tas

Print publication date: 2014

Print ISBN-13: 9780804768573

Published to Stanford Scholarship Online: September 2014

DOI: 10.11126/stanford/9780804768573.001.0001

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Paying with Cards

Paying with Cards

(p.1) One Paying with Cards
Plastic Money

Akos Rona-Tas

Alya Guseva

Stanford University Press

This chapter establishes market emergence as a problem analytically distinct from market functioning and introduces two sets of rules: generative and functional. Credit cards are conceived of as global products that are both a means of payment and an instrument of credit. Frequent references to the US credit card market are justified by its role as a performative ideal type--a model that not only helps to explicitly describe postcommunist credit card markets but also attempts to shape them by imposing a set of implicit instructions. The chapter provides the basic statistics of payment card markets in the eight postcommunist countries and concludes with an overview of the remaining chapters.

Keywords:   generative rules, functional rules, actors, cooperation, valuation, globalization, postcommunist transition, performative ideal type, payment, credit

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