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The Roots, Rituals, and Rhetorics of Change – North American Business Schools After the Second World War - Stanford Scholarship Online
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The Roots, Rituals, and Rhetorics of Change: North American Business Schools After the Second World War

Mie Augier and James G. March


Some rather remarkable changes took place in North American business schools between 1945 and 1970, altering the character of these institutions, the possibilities for their future, and the terms of discourse about them. This period represents a minor revolution, during which business schools are reported to have become more academic, more analytic, and more quantitative. This book considers these changes and explores their roots. It traces the origins of this quiet revolution and shows how it shaped discussions about management education, leading to a shift that weakened the place of business ... More

Keywords: business schools, North America, management education, experiential knowledge, managers, management, professionalism, managerial education

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780804776165
Published to Stanford Scholarship Online: June 2013 DOI:10.11126/stanford/9780804776165.001.0001


Affiliations are at time of print publication.

Mie Augier, author

James G. March, author