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The Roots, Rituals, and Rhetorics of ChangeNorth American Business Schools After the Second World War$
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Mie Augier and James G. March

Print publication date: 2011

Print ISBN-13: 9780804776165

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804776165.001.0001

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An Introduction

An Introduction

(p.1) Chapter One An Introduction
The Roots, Rituals, and Rhetorics of Change
Stanford University Press

This introductory chapter discusses the theme of this volume which is about changes in business schools in North America after World War 2, particularly during the period from 1945 to 1970. This volume explores the pioneering efforts at change in the 1950s and 1960s and examines the ways the changes were orchestrated. It also considers some of the major contributors to changes in business schools during this period. They include Abraham Flexner, Robert Maynard Hutchins, Rand Corporation, the Ford Foundation, and the Graduate School of Industrial Administration of the Carnegie Institute of Technology (GSIA).

Keywords:   business schools, North America, Abraham Flexner, Robert Maynard Hutchins, Rand Corporation, Ford Foundation, GSIA

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