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The Roots, Rituals, and Rhetorics of ChangeNorth American Business Schools After the Second World War$
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Mie Augier and James G. March

Print publication date: 2011

Print ISBN-13: 9780804776165

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804776165.001.0001

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The Rhetoric of Relevance

The Rhetoric of Relevance

(p.215) Chapter Ten The Rhetoric of Relevance
The Roots, Rituals, and Rhetorics of Change
Stanford University Press

This chapter deals with the issue of relevance in the process of reforming the teaching of management education in business schools in North America. It highlights pedagogical concerns about combining basic concepts of the academic knowledge underlying the profession with the rules that evolved through experiences of management professionals. It also discusses the debate on whether business schools should just gather and disseminate information about the best practices of management in business or should they create their own best practices based on academic research.

Keywords:   relevance, management education, business schools, North America, academic knowledge, best practices, academic research

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