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The Roots, Rituals, and Rhetorics of ChangeNorth American Business Schools After the Second World War$
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Mie Augier and James G. March

Print publication date: 2011

Print ISBN-13: 9780804776165

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804776165.001.0001

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PRINTED FROM STANFORD SCHOLARSHIP ONLINE (www.stanford.universitypressscholarship.com). (c) Copyright Stanford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in SSO for personal use.date: 22 September 2021

The Rhetoric of Professionalism

The Rhetoric of Professionalism

(p.240) Chapter Eleven The Rhetoric of Professionalism
The Roots, Rituals, and Rhetorics of Change
Stanford University Press

This chapter examines the postwar pursuit of professional status for business and business schools in North America. It highlights concerns about the vision of managers and management that should be reflected in business schools and about whether management education should be driven by a logic of appropriateness or by a logic of consequences. This chapter explains that the ideas of professionalism were associated with a view of management that is inconsistent with free market ideology and as such efforts to have management take on the mantle of a profession were only partly successful and were somewhat transient.

Keywords:   professional status, business schools, North America, managers, management, logic of appropriateness, logic of consequences, free market ideology, professionalism

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