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The Roots, Rituals, and Rhetorics of ChangeNorth American Business Schools After the Second World War$
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Mie Augier and James G. March

Print publication date: 2011

Print ISBN-13: 9780804776165

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804776165.001.0001

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The Lessons of History

The Lessons of History

(p.277) Chapter Twelve The Lessons of History
The Roots, Rituals, and Rhetorics of Change
Stanford University Press

This chapter sums up the key findings of this study on the reform of business schools in North America during the period from 1945 to 1970. It describes the challenges faced by the advocates of reform and suggests that the 1950s and 1960s can be considered as a golden age in business schools. It explains that by the 1970s business schools became more committed to fundamental research and to managerial professionalism and increased their esteem within university cultures.

Keywords:   business schools, North America, golden age, fundamental research, managerial professionalism, university cultures

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