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The Roots, Rituals, and Rhetorics of ChangeNorth American Business Schools After the Second World War$
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Mie Augier and James G. March

Print publication date: 2011

Print ISBN-13: 9780804776165

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804776165.001.0001

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A Poster Child of Change: GSIA

A Poster Child of Change: GSIA

(p.123) Chapter Seven A Poster Child of Change: GSIA
The Roots, Rituals, and Rhetorics of Change
Stanford University Press

This chapter examines the role of the Graduate School of Industrial Administration of the Carnegie Institute of Technology (GSIA) in the post-war reform of business schools in North America. It explains that GSIA was founded in 1949 on the kind of vision that the Gaither Report to the Ford Foundation advocated and it became a “poster child” for the foundation's efforts for the reform of business schools. It argues that despite its youth and small size, the GSIA provided a model for making business schools more academic, more analytical, more interdisciplinary and more effectively research-based.

Keywords:   GSIA, business schools, North America, Gaither Report, Ford Foundation

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