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The Roots, Rituals, and Rhetorics of ChangeNorth American Business Schools After the Second World War$
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Mie Augier and James G. March

Print publication date: 2011

Print ISBN-13: 9780804776165

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804776165.001.0001

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Spreading the Gospel of Change

Spreading the Gospel of Change

(p.145) Chapter Eight Spreading the Gospel of Change
The Roots, Rituals, and Rhetorics of Change
Stanford University Press

This chapter examines the spread of the vision for change in business schools and management education in North America in the 1950s. It describes major developments in four different leading business schools including Harvard Business School, the Wharton School of the University of Pennsylvania, the University of Chicago Graduate School of Business, and the Stanford Graduate School of Business. This chapter also considers the evidence for diffusion of the changes through the whole population of business schools and the relevance of the changes in North America for the development of business schools in other parts of the world.

Keywords:   business schools, management education, North America, Harvard Business School, Wharton School, University of Chicago, Stanford

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