Strategic Issues for Hispanic Entrepreneurs—Technology Usage
Strategic Issues for Hispanic Entrepreneurs—Technology Usage
This chapter explores whether Hispanic entrepreneurs use digital technology differently than their non-Hispanic counterparts. It also analyzes whether the usage of such technology related to business outcomes between Hispanic- and non-Hispanic-owned small firms. The findings are mixed. One dataset indicates the presence of a digital divide between Hispanic and non-Hispanic entrepreneurs with respect to having a website and conducting e-commerce, although differences in observable characteristics explained a considerable portion of this gap. However, an alternative dataset suggests that the digital divide that existed between Hispanic- and non-Hispanic-owned small businesses in the late 1990s had vanished by the mid-2000s.
Keywords: Hispanics and digital technology, entrepreneurs and digital technology, Hispanic-owned businesses and e-commerce, business outcomes and technology, Hispanic entrepreneurs and physical capital
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