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Public No MoreA New Path to Excellence for America's Public Universities$
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Andrew J. Policano and Gary C. Fethke

Print publication date: 2012

Print ISBN-13: 9780804780506

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804780506.001.0001

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PRINTED FROM STANFORD SCHOLARSHIP ONLINE (www.stanford.universitypressscholarship.com). (c) Copyright Stanford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in SSO for personal use.date: 21 October 2019

A Framework for Defining, Creating, and Distributing Value

A Framework for Defining, Creating, and Distributing Value

Chapter:
(p.25) 3 A Framework for Defining, Creating, and Distributing Value
Source:
Public No More
Publisher:
Stanford University Press
DOI:10.11126/stanford/9780804780506.003.0003

This chapter proposes a framework for creating and distributing value in public universities in the U.S. It suggests that the strategic planning process should emphasize defining value and establishing competitive distinctiveness and highlights the importance of determining which program to offer and eliminate. It also discusses the need to develop a university vision and make key decisions about program scope, quality, and tuition fees. This chapter also stresses the need for university leadership to recognize that tough decisions are necessary to maintain the discipline required to adopt a unique positioning strategy.

Keywords:   public universities, U.S., strategic planning, value, competitive distinctiveness, university vision, tuition fee, university leadership, positioning strategy

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