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Market MenagerieHealth and Development in Late Industrial States$
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Smita Srinivas

Print publication date: 2012

Print ISBN-13: 9780804780544

Published to Stanford Scholarship Online: June 2013

DOI: 10.11126/stanford/9780804780544.001.0001

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PRINTED FROM STANFORD SCHOLARSHIP ONLINE (www.stanford.universitypressscholarship.com). (c) Copyright Stanford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in SSO for personal use.date: 10 April 2020

The Third Market Environment

The Third Market Environment

Uncertain State of New Technologies

Chapter:
(p.135) 7 The Third Market Environment
Source:
Market Menagerie
Publisher:
Stanford University Press
DOI:10.11126/stanford/9780804780544.003.0008

This chapter examines the third market environment for the pharmaceutical industry in India and the uncertain state of new health technologies. It provides interviews with leading biotechnology firms in the southern cities of Bangalore and Hyderabad and describes the companies' organizational models, technology challenges and new business potential. This chapter also argues that lack of market assurance limited local companies to niches with well-defined proof of concept and a few exploratory plant and other therapies.

Keywords:   pharmaceutical industry, market environment, India, biotechnology firms, Bangalore, Hyderabad, market assurance, organizational models, technology challenges

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