To Name or Not to Name, That Is the Question
To Name or Not to Name, That Is the Question
This chapter questions the assumption that all organizations wish to be prominently identified and highly visible to various audiences. The complex society of the twenty-first century is characterized by an increasingly diverse set of hidden organizations-including secret societies, fraternal orders, organized crime, gangs, terrorist cells, counterterrorism and government intelligence agencies, the informal economy, backstreet businesses, anonymous support groups, hacktivists, obscure political fundraising groups, and various front organizations. Thus, there is a need for a contemporary framework that captures key communication and identity issues at play for a range of organizations-including, but not limited to, those where members or entire organizations remain largely hidden to at least certain key audiences.
Keywords: classification of organizations, hidden organizations, invisible, naming, reputation, Times Square, visual identity
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