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Anonymous Agencies, Backstreet Businesses, and Covert CollectivesRethinking Organizations in the 21st Century$
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Craig Scott

Print publication date: 2013

Print ISBN-13: 9780804781381

Published to Stanford Scholarship Online: September 2013

DOI: 10.11126/stanford/9780804781381.001.0001

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Revealing Research on Organizational Identity and Related Issues

Revealing Research on Organizational Identity and Related Issues

(p.53) 3 Revealing Research on Organizational Identity and Related Issues
Anonymous Agencies, Backstreet Businesses, and Covert Collectives

Craig R. Scott

Stanford University Press

This chapter reviews the literature from fields such as management and communication that has examined a range of organizational identity issues. These include work on organizational and corporate identity, branding, reputation, and image, as well as research examining the sense of identification organizational members may experience for an organization. Also included here is a smaller body of research examining issues of organizational anonymity, secrecy, privacy, transparency, and disclosure. Finally, the work on organizational stakeholders and publics is relevant here, given that most, if not all, of these identity constructs are ultimately negotiated via interactions with various audiences.

Keywords:   anonymity, corporate branding, image, organizational identification, organizational identity, privacy, publics, reputation, secrecy, stakeholders

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