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After YugoslaviaThe Cultural Spaces of a Vanished Land$
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Radmila Gorup

Print publication date: 2013

Print ISBN-13: 9780804784023

Published to Stanford Scholarship Online: September 2013

DOI: 10.11126/stanford/9780804784023.001.0001

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Cheesecakes and Bestsellers

Cheesecakes and Bestsellers

Contemporary Serbian Literature and the Scandal of Transition

(p.241) 16 Cheesecakes and Bestsellers
After Yugoslavia

Tatjana Rosić

Stanford University Press

The dream of “globalization as cosmopolitization” remains a dominant characteristic of Serbian culture, although globalization is seen as yet another totalitarian regime in Yugoslav and post-Yugoslav cultural space. The mourning for ex-Yugoslav cultural space appears as nostalgia both for the lost cosmopolitan context and the forgotten “golden age” of historical innocence. The repressive neoliberal cultural market provides an ideological and political arena where all participants are equally aggressive, intolerant, and corrupted by the idea of commercial success. Alternative ways of (re)constituting the Serbian literary and cultural scene are found in the works of contemporary Serbian writers depicting the transformation of the (sub)cultures of the 1970s and 1980s into the violent, xenophobic, right-wing communities of the last decade of the twentieth century . Most of these writers, even when writing in exile, like Albahari, see their literary work as part of a reconstituted post-Yugoslav cultural space.

Keywords:   globalization, the neocolonial spirit, contemporary Serbian literature, new literary canons, “female” and “male” themes, new reality prose, the Beton group, neoliberal culture, writing in exile, reconstituted post-Yugoslav cultural space

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