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From Social Movement to Moral MarketHow the Circuit Riders Sparked an IT Revolution and Created a Technology Market$
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Paul-Brian McInerney

Print publication date: 2014

Print ISBN-13: 9780804785129

Published to Stanford Scholarship Online: May 2014

DOI: 10.11126/stanford/9780804785129.001.0001

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Organizing for Change

Organizing for Change

Conferences, Meetings, and the Configuration of Fields

(p.49) 2 Organizing for Change
From Social Movement to Moral Market

Paul-Brian McInerney

Stanford University Press

This chapter discusses the growth of the movement and how decisions about how to organize and construct a collective identity produced unintended consequences that would change the movement’s direction dramatically. To spread their accounts of Circuit Riding, leaders put together two sets of meetings: the Riders Roundups, which were designed to articulate a collective identity for the movement in order to enroll new members, and the National Strategy for Nonprofit Technology, which targeted foundations and was intended to secure resources for the movement’s growth as well as to institutionalize Circuit Riding. The two sets of meetings highlight a tension in the development of organizational fields between forces of stabilization and those of change. However, their organizing strategy created opportunities for a challenger to gain foothold in the field and led to the conventionalization of a set of practices different from those espoused by the Circuit Riders.

Keywords:   Mobilization, Social Movements, Institutionalization, Organizational Fields, Professionalization

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