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From Social Movement to Moral MarketHow the Circuit Riders Sparked an IT Revolution and Created a Technology Market$
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Paul-Brian McInerney

Print publication date: 2014

Print ISBN-13: 9780804785129

Published to Stanford Scholarship Online: May 2014

DOI: 10.11126/stanford/9780804785129.001.0001

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Patterns Worth Noting

Patterns Worth Noting

Markets Out of Movements

(p.171) 6 Patterns Worth Noting
From Social Movement to Moral Market

Paul-Brian McInerney

Stanford University Press

This chapter draws conclusions about the relationship between social movements and markets, while exploring the practical consequences of the Circuit Riders and nonprofit technology assistance organizations. Theoretically, this chapter explains the process by which accounts become conventions, or soft institutions. In the soft institutions stage, conventions are more easily challenged by alternative accounts. The result is contention in organizational fields over the “rules of the game.” Such contention is resolved when actors in the field accept a set of “rules” as appropriate. For moral markets, the “rules of the game” or institutions, are developed through these processes of contention. This chapter outlines how contention over institutions, especially battles over moral legitimacy, imbues markets with moral codes as well as rules of social action. Practically, this chapter demonstrates the positive and negative outcomes of the transformation of the Circuit Riders into a market for technology assistance in the nonprofit sector.

Keywords:   Markets, Institutions, Organizational Fields, Social Movements, Activism, Corporations

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