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Mediating the GlobalExpatria's Forms and Consequences in Kathmandu$
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Heather Hindman

Print publication date: 2013

Print ISBN-13: 9780804786515

Published to Stanford Scholarship Online: January 2014

DOI: 10.11126/stanford/9780804786515.001.0001

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Saving Business from Culture

Saving Business from Culture

Cross-Cultural Training and Multicultural Performances

(p.143) 5 Saving Business from Culture
Mediating the Global

Heather Hindman

Stanford University Press

Culture plays a central role in why workers go overseas and the challenges they encounter. This chapter looks at how the culture concept has been addressed within the business community and incorporated into international employment. Examining practices such as cross-cultural training and the use of cultural assimilators, it suggests that attempts to address difference are often constrained by the imagination and will of experts to seriously attend to alterity. This is a particular problem in the small and extremely diverse country of Nepal. Attempts at cultural education can instead result in essentializing the Other. This problem of the codification of difference is put in relation to the performances of culture that are commonplace among expatriate communities. International fairs and celebrations of Nepali culture are a central part of the social life of foreigners in Kathmandu, and the address to culture in these venues presents challenges to the business ideology.

Keywords:   Cross-cultural communication, Cultural Assimilators, Alterity, Internationalism, Cultural performance, Essentialism

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