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Literature and the Creative Economy$
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Sarah Brouillette

Print publication date: 2014

Print ISBN-13: 9780804789486

Published to Stanford Scholarship Online: September 2014

DOI: 10.11126/stanford/9780804789486.001.0001

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(p.1) Introduction
Literature and the Creative Economy

Sarah Brouillette

Stanford University Press

The introduction argues that creative-economy frameworks incorporate ideas bearing a literary provenance: that the best work expresses the interiority of talented individuals; that the creative realm is a space of pure introspection unbounded by necessity; and that people serious about their work will be motivated by internal directives to which profit is irrelevant. It argues, moreover, that when writers mark their own distance from art's instrumental applications they find particularly rich material because readers of literature are themselves inclined to disavow instrumental goals as secondary to immaterial goods like self-knowledge, authenticity, originality, and happiness. Literature's anti-instrumental and self-critical gestures are marketable because they exemplify and model larger cultural mores.

Keywords:   creative economy, creative work, neoliberalism, cultural policy, postindustrialism, contemporary literature, management theory, sociology of literature, aesthetic autonomy

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