The Creative Class and Cultural Governance
The Creative Class and Cultural Governance
This chapter provides an outline of the way that creativity has been defined and deployed by neoliberal government policy and management thought. It begins with a reading of Richard Florida's The Rise of the Creative Class, which has become a handbook for government officials and done more than any other work to crystallize and disseminate globally the instrumental conception of culture that has become common under neoliberal governance. It then discusses the New Labour government's emphasis on creativity as the particular form of expertise that would secure the postindustrial UK's viability within the global economy, and considers how and why the creative-economy concept became a key branding strategy for New Labour. It also considers the relationship between New Labour cultural policy and the policies of the conservative governments that came before and after New Labour.
Keywords: Richard Florida, creative class, creative economy, New Labour, cultural governance, cultural policy, neoliberalism, postindustrialism
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