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Literature and the Creative Economy$
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Sarah Brouillette

Print publication date: 2014

Print ISBN-13: 9780804789486

Published to Stanford Scholarship Online: September 2014

DOI: 10.11126/stanford/9780804789486.001.0001

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Work as Art / Art as Life

Work as Art / Art as Life

2 Work as Art / Art as Life
Literature and the Creative Economy

Sarah Brouillette

Stanford University Press

This chapter considers the surprising parallels between Richard Florida's arguments about the creative class and neo-Marxist theories of immaterial labor. It argues that they share a fundamentally ahistorical conception of creativity as the natural expression of an innate opposition to routine and to management. The chapter then suggests that historically grounded accounts of the history of cultural production, which attend to the position of the producer within the marketplace and within a broader field of social relations, provide an alternative. It outlines two particularly relevant tributaries within this history: the development via bohemian enclaves of the contradictory relationship between artists and the markets for their work; and the mainstreaming of the figure of the artist as valorized mental laborer.

Keywords:   Richard Florida, autonomist theory, creative class, immaterial labor, neoliberalism, postindustrialism, Daniel Bell, bohemia

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