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Literature and the Creative Economy$
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Sarah Brouillette

Print publication date: 2014

Print ISBN-13: 9780804789486

Published to Stanford Scholarship Online: September 2014

DOI: 10.11126/stanford/9780804789486.001.0001

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The Psychology of Creativity

The Psychology of Creativity

3 The Psychology of Creativity
Literature and the Creative Economy

Sarah Brouillette

Stanford University Press

This chapter considers what creative-economy discourse and its models of the flexible personality owe to an understanding of the creative person that extends back to the late 1950s and 60s, when psychologists like Abraham Maslow and Frank Baron began to posit creativity's importance to the optimal self, and when progressive management theory, informed and informing psychologists’ findings, began imagining all business culture as an outlet for and source of workers’ enterprising individual self-fulfillment. This process later found one of its signal articulations in the new economy rhetoric that celebrated “liberation management” and a casual, flexible, homelike workplace – a rhetoric that dovetails significantly with creative-economy discourse.

Keywords:   Abraham Maslow, Frank Baron, Tom Peters, Teresa Amabile, Richard Reeves, organizational psychology, management theory, creative work, psychology of creativity

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