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The Studios after the StudiosNeoclassical Hollywood (1970-2010)$
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J. D. Connor

Print publication date: 2015

Print ISBN-13: 9780804790772

Published to Stanford Scholarship Online: September 2015

DOI: 10.11126/stanford/9780804790772.001.0001

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Logorrhea, or, How to Watch a Hollywood Movie

Logorrhea, or, How to Watch a Hollywood Movie

Chapter:
(p.19) 1 Logorrhea, or, How to Watch a Hollywood Movie
Source:
The Studios after the Studios
Author(s):

J. D. Connor

Publisher:
Stanford University Press
DOI:10.11126/stanford/9780804790772.003.0002

This opening chapter shows the reader how to approach a Hollywood film. The key is the studio logo at the beginning. In dozens of cases, those logos bleed into the story world of the film. The Paramount mountain turns into the landscape of Raiders of the Lost Ark; the X in “Fox” glows at the beginning of X-Men; and the ice cap on the Universal globe melts at the beginning of Waterworld. In these evanescent images, studios are tying their stories to their corporate identities, encouraging us to see these movies as studio stories. The remainder of the chapter discusses various reasons why scholars believe that studios don’t matter and shows why that kind of thinking is wrong. Alternative theories include those of Horkheimer and Adorno, Jerome Christensen, and John Thornton Caldwell.

Keywords:   logos, studio identity, Horkheimer and Adorno, The Core (film), Waterworld (film)

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