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The Practice of Misuse – Rugged Consumerism in Contemporary American Culture - Stanford Scholarship Online
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The Practice of Misuse: Rugged Consumerism in Contemporary American Culture

Raymond Malewitz


The Practice of Misuse examines the oppositional emergence and eventual ideological containment of “rugged consumers” in late twentieth-century American literature, who creatively misuse, reuse, and repurpose the objects within their environments to suit their idiosyncratic needs and desires. The book shows how authors such as Sam Shepard, Thomas Pynchon, Don DeLillo, Chuck Pahlaniuk, Cormac McCarthy, and Margaret Atwood position their rugged consumers within the intertwined American myths of primal nature and rugged individualism, creating left- and right-libertarian maker communities that ar ... More

Keywords: Material Culture, Consumer, Rugged Individualism, Libertarianism, American Literature, Commodity, late capitalism, Repurposing

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780804791960
Published to Stanford Scholarship Online: May 2015 DOI:10.11126/stanford/9780804791960.001.0001


Affiliations are at time of print publication.

Raymond Malewitz, author
Oregon State University