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Culture and CommerceThe Value of Entrepreneurship in Creative Industries$
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Mukti Khaire

Print publication date: 2017

Print ISBN-13: 9780804792219

Published to Stanford Scholarship Online: January 2018

DOI: 10.11126/stanford/9780804792219.001.0001

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Maximizing Influence

Maximizing Influence

The Features of Intermediaries

(p.98) 5 Maximizing Influence
Culture and Commerce

Mukti Khaire

Stanford University Press

This chapter describes the prerequisites—independence and expertise—that intermediaries must possess to perform their crucial functions, exert power over producers and consumers, and influence the market. Independence has structural, economic, and cognitive dimensions. An intermediary perceived as or known to be corrupted or co-opted by creators or producers would have no, or worse, a negative influence on value construction and market creation for a cultural good. Intermediaries accordingly develop ways of demonstrating their independence. For their discourse to be credible and influential, intermediaries must also possess and demonstrate expertise. Both prerequisites are assets of intermediaries and play a role in maintaining their financial viability, but neither can be actively managed nor speedily built. This has significant implications, examined in detail in this chapter, for new intermediary ventures as well as pioneer intermediaries.

Keywords:   prerequisites, independence, expertise, assets

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