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Culture and CommerceThe Value of Entrepreneurship in Creative Industries$
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Mukti Khaire

Print publication date: 2017

Print ISBN-13: 9780804792219

Published to Stanford Scholarship Online: January 2018

DOI: 10.11126/stanford/9780804792219.001.0001

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Power and Unpredictability

Power and Unpredictability

Key Challenges Facing Producers

(p.145) 7 Power and Unpredictability
Culture and Commerce

Mukti Khaire

Stanford University Press

Because they operate at the cusp of culture and commerce, which are two very different worlds, producers face significant operational challenges that increase the uncertainty they face and decrease their power balance in the ecosystem. In particular, producers—both creator firms and producer firms, albeit to varying degrees—are constrained by the power wielded over them by cultural norms, by intermediaries, and by creators. The locus of these tensions is the product that producers bring to the market and about which they can neither create nor harbor illusions. Entrepreneurship—pioneer entrepreneurship and otherwise—as a producer is therefore exceedingly difficult and should be undertaken only by highly motivated, dedicated individuals.

Keywords:   power, uncertainty, product quality

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