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Organizing Organic – Conflict and Compromise in an Emerging Market - Stanford Scholarship Online
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Organizing Organic: Conflict and Compromise in an Emerging Market

Michael A. Haedicke


This book traces the struggle to reconcile ideas and practices related to market growth, on the one hand, and sociocultural change, on the other, that exists within the U.S. organic foods sector. Using a multi-level, qualitative approach, it examines how sector members engage with these ideas and practices during their day-to-day activities, as well as during periods of institution building and sector-level change. It uses interviews conducted by the author with sixty organic foods businesspeople, regulators, and advocates, as well as a wide range of archival sources, to describe how sector me ... More

Keywords: organic foods, organic regulation, institutional logics, conflict, compromise, framing, institutional work, organization, markets, activism

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780804795906
Published to Stanford Scholarship Online: January 2017 DOI:10.11126/stanford/9780804795906.001.0001


Affiliations are at time of print publication.

Michael A. Haedicke, author
Drake University