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Organizing OrganicConflict and Compromise in an Emerging Market$
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Michael A. Haedicke

Print publication date: 2016

Print ISBN-13: 9780804795906

Published to Stanford Scholarship Online: January 2017

DOI: 10.11126/stanford/9780804795906.001.0001

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The Politics of Organic Integrity

The Politics of Organic Integrity

Reasserting Transformative Ideals from the Margins

(p.105) Chapter 4 The Politics of Organic Integrity
Organizing Organic

Michael A. Haedicke

Stanford University Press

The organic foods market’s growth has fueled the efforts of activist groups who reassert transformative understandings of organic farming. This chapter discusses how activists frame market growth and convergence as a corporate takeover of the organic foods sector. It explains how this frame provides a means to link specific regulatory issues, including those related to synthetic ingredients, antibiotics, livestock management, and others to the larger issue of organic integrity. It identifies specific obstacles that activists face when they try to influence the federal organic regulations, and it also discusses how they use this frame to mobilize consumers to participate in boycott campaigns. Finally, it describes an alternative, less contentious response to market growth and convergence: the decision of some small-scale farmers to exit the sector and organize alternative certification programs that go “beyond organic.”

Keywords:   activism, boycotts, framing, organic regulations, food processing, organic dairy, consumers, certification, alternative food networks

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