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Rebranding ChinaContested Status Signaling in the Changing Global Order$
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Xiaoyu Pu

Print publication date: 2019

Print ISBN-13: 9781503606838

Published to Stanford Scholarship Online: May 2019

DOI: 10.11126/stanford/9781503606838.001.0001

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Domestic Audience, Nationalism, and Weapons of Mass Consumption

Domestic Audience, Nationalism, and Weapons of Mass Consumption

(p.51) 4 Domestic Audience, Nationalism, and Weapons of Mass Consumption
Rebranding China

Xiaoyu Pu

Stanford University Press

This chapter opens with a conceptual analysis of how China signals a higher status through conspicuous consumption in international relations. It then turns to the importance of domestic audience and nationalism. The chapter discusses China’s aircraft carrier project and 2015 military parade, examining the underlying motivations and comparing the status signaling argument with competing approaches.

Keywords:   status signaling, conspicuous consumption, domestic audience, nationalism, weapons of mass consumption, aircraft carrier, military parade

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