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Rebranding ChinaContested Status Signaling in the Changing Global Order$
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Xiaoyu Pu

Print publication date: 2019

Print ISBN-13: 9781503606838

Published to Stanford Scholarship Online: May 2019

DOI: 10.11126/stanford/9781503606838.001.0001

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Red Mask and White Mask

Red Mask and White Mask

The Charm Offensive, Selective Coercion, and China’s Regional Diplomacy

(p.70) 5 Red Mask and White Mask
Rebranding China

Xiaoyu Pu

Stanford University Press

This chapter analyzes China’s competing images in regional diplomacy. China signaled a higher status as a regional leader through conspicuous giving in the Asian financial crisis, and China has strengthened its charm offensive strategy in recent years. However, China has also tried to defend its maritime claims through selective coercion. The two faces of China’s regional diplomacy pose a challenge to regional order.

Keywords:   conspicuous giving, charm offensive, Asian financial crisis, selective coercion, regional diplomacy

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