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Rebranding China – Contested Status Signaling in the Changing Global Order - Stanford Scholarship Online
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Rebranding China: Contested Status Signaling in the Changing Global Order

Xiaoyu Pu


China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically informed analysis of China’s global rebranding and repositioning in the twenty-first century. Contrary to offensive realism and power transition theory, the book argues that China is not always a status maximizer eager to replace the United States as th ... More

Keywords: status, status signaling, rebranding, repositioning, image, audience, China, diplomacy, foreign policy, international relations theory

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9781503606838
Published to Stanford Scholarship Online: May 2019 DOI:10.11126/stanford/9781503606838.001.0001


Affiliations are at time of print publication.

Xiaoyu Pu, author
University of Nevada